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Marketplaces 101: How To Maximise Revenue With Your E-Commerce Platform

In today’s fast-paced digital landscape, Marketplacer stands to innovate the B2C landscape with a collaborative commerce platform and going beyond the scope of Marketplaces 101.

We boast a global presence that spans more than ten countries, and since we prioritise connectivity, we’ve brought together an astounding 16,000 businesses in a buying and selling ecosystem. Leveraging our experience, we provide a flexible, secure, and adaptable solution to sellers and suppliers.

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Who is using Marketplacer

Why Marketplacer?

Unlike traditional e-commerce sites, which operate under a singular brand, online marketplaces are collaborative ventures. Here, the marketplace operator expertly manages the platform, while third-party sellers handle order fulfilment and shipping, contributing to the marketplace’s vibrancy. They, in turn, are supported by marketplace partners, who offer specialised tools to ensure seamless operations. 

At Marketplacer, we believe in harnessing the collective strength of these entities, empowering our community to thrive in this digital age.

We at Marketplacer aren’t one of many options when it comes to e-commerce platforms; you can count on us as dedicated companions for those enterprising operators in the B2C landscape.

Drawing from our deep industry insights, we collaborate with you, ensuring that you’re never managing the intricacies of the marketplace alone. While we’re knowledgeable beyond the topics in Marketplaces 101, what really sets us apart is the direct experience we’ve gained navigating this industry. 

Service marketplace software technology to support your digital storefront

Whether you’ve just started to brush up on some of the Marketplaces 101 concepts or perhaps established a name for yourself in digital marketing, we can help you. At Marketplacer, we have an accelerated marketplace connector designed to integrate with options you may already be using. This includes Adobe Commerce (Magento), BigCommerce, Commercetools, and Salesforce Commerce Cloud.

Frequently Asked Questions

How do online marketplaces work?

Marketplaces 101: compared to a single store that typically sells just one type of product under a certain brand, an online marketplace is a digital space where a number of sellers offer their goods and products through listings. Here, when a buyer goes through the order fulfilment process, the operator can earn money by collecting marketplace fees. 


However, before payment options and even techniques like the endless aisle or the loyalty system, there needs to be a way to oversee sellers. That’s why at Marketplacer, our solution includes an intuitive admin system that lets operators onboard at their own pace, providing a broad assortment even without upfront capital.

Creating an online marketplace site entails a structured approach that starts with connecting to an existing e-commerce platform and using your existing websites and audiences to power strategic expansion. 

The good news is that once you have Marketplaces 101 down and have your foundation ironed out, we at Marketplacer have a platform that can help you handle everything behind the screen. From carefully vetting products through review and approval tools to managing the lifecycle of orders, our solution has got you covered.

Before creating a marketplace from an existing e-commerce store, it’s important to assess your competitors, prepare for feedback after the set-up, and then adjust accordingly based on the insight you gain. Additionally, it’s also important to plan ahead and consider what happens after the initial launch – progression, scalability, and more. 

As such, this means that you need a way to manage the overall marketplace seller community to ensure that operations are on track. What’s great is that we at Marketplacer have a solution that not only lets you handle the basics of Marketplaces 101 (sellers, shipping, logistics, etc.) but also provides you with a lead generation engine and even a marketing toolbox. 

Talk to us to find out how Marketplacer can help your business grow.