The Gartner Market Guide for Marketplace Operation Applications (MOA) is out, and – Marketplacer is listed in Representative Vendors in the research.
I believe this is a really valuable guide for any B2B or B2C organisation looking to tap into the power of a marketplace, with a pretty thorough snapshot of the sector. According to the report, “Enterprise marketplaces provide many tangible benefits to both B2C and B2B companies. Application leaders can use this Market Guide to understand the complexities of operating a marketplace, which vendors can help them develop a marketplace and what features they should consider.”
“Marketplace operation applications (MOAs) provide the technology to enable enterprise marketplaces by allowing marketplace operators to manage seller onboarding, product catalogs, order routing and management, and seller compliance with marketplace policies”.
“By 2023, 30% of enterprise marketplaces will transition into a majority third-party seller model for better profitability”.
“MOAs need to be tightly integrated with the core digital commerce functionality to offer a seamless experience to customers and for operators and sellers”
What does this mean for you?
If you have a marketplace business idea, or you’re a retailer who is considering expanding your product offering and customer base, we should talk. Our marketplace platform is custom-built for a variety of use cases and we have the experience, thought-leadership, and support needed to implement a successful, sustainable online marketplace for your business.
If you have a Gartner subscription, you can learn why Marketplacer names as a Representative Vendor in Marketplace Operation Applications by downloading the full report here.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.